BUSDEV 715 - Contemporary Marketing
Faculty
Business and Economics
Department
GSM - MBA Programmes
Points:
15
Available Semesters:
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Course Components
Labs
Tutorials
Lectures
Exam
TBLs
Workshops
Description: Explores highly dynamic business environments and how ongoing digital transformation creates dramatic changes in the role of marketing. Develops an understanding of how collaboration with various stakeholders (e.g. customers, partners and competitors) can create and sustain value. Focuses on the theory and practice of contemporary marketing.
Prerequisites / Restrictions
Restriction: BUSADMIN 762, 772
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