BUSMAN 722 - Digital Branding and Advertising
Faculty
Business and Economics
Department
Graduate School of Management
Points:
15
Available Semesters:
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Course Components
Labs
Tutorials
Lectures
Exam
TBLs
Workshops
Description: Explores how businesses communicate with customers and other key stakeholders through digital advertising and social media campaigns. Evaluates the effectiveness of advertising, sales promotion, public relations, personal selling, and direct marketing, in a digital world.
Prerequisites / Restrictions
Prerequisite: BUSMAN 702
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