BUSMAN 723 - Advanced Marketing Strategy
Faculty
Business and Economics
Department
Graduate School of Management
Points:
15
Available Semesters:
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Course Components
Labs
Tutorials
Lectures
Exam
TBLs
Workshops
Description: Examines current and emerging research in digital marketing and evaluates contemporary practice. Focuses on the development, implementation and management of effective marketing strategies to attain and achieve a sustainable competitive advantage.
Prerequisites / Restrictions
Prerequisite: BUSMAN 702
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