BUSMBA 706 - Innovating New Products and Services
Faculty
Business and Economics
Department
Graduate School of Management
Points:
7.5
Available Semesters:
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Course Components
Labs
Tutorials
Lectures
Exam
TBLs
Workshops
Description: Examines the processes that create successful new products and services and explores the development of appealing concepts, prototyping and testing, refinement, production and launch. Develops skills to create a refined concept for a new offering, and plans for processes required to execute its launch into the marketplace.
Prerequisites / Restrictions
Enrolement requirements not found
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