BUSMBA 728 - Creating Value Through Innovation
Faculty
Business and Economics
Department
Graduate School of Management
Points:
15
Available Semesters:
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Course Components
Labs
Tutorials
Lectures
Exam
TBLs
Workshops
Description: Explores contemporary approaches that enhance innovation activities. Expands thinking about design and innovation beyond new products to other sources of value creation. Critically evaluates the role of innovation and design processes in creating new products, services, experiences, and markets. Develops skills to manage a creative approach to problem/opportunity/solution identification and ideation.
Prerequisites / Restrictions
Enrolement requirements not found
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