BUSMGT 752 - Understanding Consumers
Faculty
Business and Economics
Department
Graduate School of Management
Points:
15
Available Semesters:
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Course Components
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Description: Examines the consumer perspective in marketing through application of theories and frameworks. Includes independent appraisal of research methods suitable for generating insights into business. Reviews current and emerging research in Consumer Behaviour to evaluate contemporary practice.
Prerequisites / Restrictions
Prerequisite: BUSMGT 711-714 with at least a B– average
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