BUSMGT 754 - Marketing Communications
Course Overview
Faculty
Business and Economics
Department
Graduate School of Management
Points:
15
Available Semesters:
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Course Components
Labs
Tutorials
Lectures
Exam
TBLs
Workshops
Description: Analysis of the individual components of the marketing communications mix. Critically evaluates the role of marketing communications in supporting brand, product and service strategy.
Prerequisites / Restrictions
Prerequisite: BUSMGT 711-714 with at least a B– average
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